I'm Roger, I'm into Product Innovation and other complex puzzles.

I’m Sr. R&D Packaging Manager at Rituals, a global beauty and wellbeing brand based in the Netherlands.


I work at the intersection of design, engineering, and sustainability. Developing packaging that balances brand experience, technical performance, and environmental responsibility.

In recent years, my focus has been on building circular-ready portfolios, integrating evolving regulations like PPWR into development processes, and shaping packaging systems that respond not only to material challenges, but to how people experience and engage with products in a changing world.